Hubertus Circle

The international network for bartenders - initiated by Jägermeister. Build for those who live behind the bar.

A large group of people posing together on outdoor wooden steps in a rustic, industrial-style venue with stone walls, hanging lights, and greenery.
A group of nine people posing together in a dimly lit bar or club environment, holding up bottles of alcohol and smiling, laughing, and making funny faces. The scene is illuminated by warm, glowing Edison bulbs hanging in the background.

A global community, built on craft

Since 2011, the Hubertus Circle has connected bartenders from all over the world. What started as an idea has grown into a space where people support each other, exchange ideas, and keep learning together.

From workshops and events to everyday conversations behind the bar, it’s about real experiences, shared knowledge, and a network that continues to grow. 

Our pillars

A group of seven cheerful bartenders in black branded "Team 56" shirts pose together behind a bar under a neon Jägermeister sign.
Community
A bartender in a floral shirt works behind a glass partition reflecting a neon Jägermeister sign and the warm lights of a busy bar.
Exchange
Person standing behind a bar, holding a bottle labeled “Jägermeister Manifest” and a metal jigger, with cocktail tools and bottles visible on the bar and shelves in the background.
Education
Group of people standing behind a bar counter, raising bottles and drinks toward the camera, with shelves of illuminated bottles lining a yellow backlit wall behind them.
Experience
Person standing in a crowded indoor bar, holding a small bottle with both hands near their mouth, with drinks on the table in the foreground and warm, low lighting in the background.

Why it matters

Being behind bars is more than just a job — it’s a craft that keeps evolving.

The Hubertus Circle brings together people who want to keep learning, challenge themselves, and connect with others.

From Berlin to Sydney, from London to Cape Town — the Hubertus Circle connects bartenders across Australia, Europe, Africa, the Middle East, and the US.

Through workshops, events, guest shifts, and shared projects, bartenders exchange ideas, explore new techniques, and learn from one another.

Different scenes. Different styles.

One shared mindset.

The Jägermeister Scholarship

The Scholarship is one way to become part of the Hubertus Circle. 

Each year, a small group of bartenders joins a dedicated program designed to support their development and connect them with mentors and the global community.

 LEARN MORE ABOUT THE SCHOLARSHIP
Close-up of a person pouring a yellow cocktail from a metal shaker through a strainer into a stemmed glass on a bar counter, with bottles and bar tools visible in the background.

Driven by flavor

From the perfectly ice‑cold Jägermeister shot to classic serves and new creations, the drinks within the Hubertus Circle reflect a shared mindset: understanding what makes a drink work and continuously refining it. 

It is also about highlighting the diversity and depth of Jägermeister as a pur product — exploring balance, aroma, and structure to turn flavor knowledge into something you can taste.

Members and voices on our socials

FOLLOW US ON INSTAGRAM
Person standing behind a bar pours a reddish cocktail from a metal shaker into multiple glasses lined up on the counter, with liquor bottles visible on shelves behind.
A row of Jägermeister bottles displayed on dark shelves under a glowing white HUBERTUS CIRCLE sign.

It's time to get behind the bar

The Hubertus Circle is more than just a program; it's a supportive environment where everyone learns and grows together, united by a shared passion for bartending and a common goal: to make the world taste better.